Online shoppers are spoiled for choices, so it is crucial to make their shopping experience as simple and smooth as possible. If customers are faced with a gruelling or confusing shopping process and are unable to complete their carts completely, and leave a negative review that will convince other potential customers to steer clear of your store.
These ecommerce design mistakes could be devastating to your sales. Fortunately, the majority of them are preventable by careful planning.
Low-Quality Images
No one wants products that aren’t displayed in the best light. This is why it’s vital to use high-quality images on your website for e-commerce. Images that aren’t of the highest quality can not only turn off customers, but also damage the reputation of your brand.
We do not offer a Guest Checkout option
Not offering the option of a guest checkout is another common mistake that could deter potential buyers from purchasing items on your website. Many customers are hesitant to sign up on the new site, particularly in cases where they have to provide personal information like their email address. You should allow visitors to sign up with their social media accounts to make the process easier. This will lessen the privacy concerns of visitors.
Another major ecommerce design error is having a messy and disorganized menu structure. It is essential to have a plan for how each page of your site will look so that the navigation is intuitive and user-friendly for customers. Make sure that every page is organized based on the type of content on it and makes it easy for your visitors to locate what they’re looking for.
