DIRECTOR OF ATHLETE BRANDING
Alex Miranda is responsible for driving the development of innovative athlete branding and marketing initiatives that create points of differentiation, which drives the athlete’s image and relevance. A graduate of Cornell University with a degree in business and marketing, Alex drives all athlete’s innovation/creativity for the ProPlayer Marketing division. Alex establishes and executes a long lasting and deeply impacting brand story for each athlete and puts revenue driving initiatives behind it to increase the personal marketing value. Alex provides support to each agent in the recruitment and management of each current and future athlete of the firm.
Alex also identifies key scenes and relationships, enforces strategic direction and initiatives that are in line with the athletes personal values, share best practices across any brand partnering with each athlete, and serve as a branding expert to help achieve marketing and sales goals.